Description
We are looking for a Field Brand Manager to join us on a fixed-term contract basis until mid-November 2027, to drive the HIV portfolio in Finland.
In this commercial role, you will develop and execute the local brand plan, lead brand activities, and work closely with HCPs and internal stakeholders to maximize the impact of our HIV treatments for patients in Finland.
The position is field-focused, with around 60% of your time spent on customer-facing activities (visits, meetings, events) and 40% dedicated to office-based brand planning, analytics, and cross-functional coordination.
Responsibilities:
- Act as the HIV Brand Champion in Finland, maintaining strong knowledge of the brand, competitors, and local care landscape.
- Plan and deliver high-quality engagement with healthcare professionals and key stakeholders in line with company, ethical, and legal standards.
- Develop and own the Finnish HIV Brand Operational Plan, aligned with global and area strategy and local requirements.
- Adapt campaigns and materials, including digital content, for the Finnish market and monitor performance against agreed KPIs.
- Analyse market data, performance, and competitive intelligence to identify opportunities, risks, and practical actions.
- Coordinate cross-functional stakeholders and priority projects, balancing strategic planning with hands-on delivery.
Requirements:
- Bachelor’s degree or higher in Business, Marketing, Life Sciences, or another relevant field.
- Relevant experience in pharmaceutical marketing, pharmaceutical field work, or a commercial pharmaceutical role.
- Ability to build credible relationships with healthcare professionals and internal stakeholders.
- Analytical capability, including using market information and KPIs to guide action.
- Strong project delivery, teamwork, and commitment to ethical, legal, and compliance standards.
- Fluent Finnish and English communication skills.
- A valid driving licence and willingness to travel regularly within Finland.
Preferred Qualifications:
- Experience in HIV, specialty care, or rare diseases.
- Previous brand-management or pharmaceutical marketing experience.
- Knowledge of the Finnish HIV care landscape or established relationships with relevant key opinion leaders.
- Experience of brand positioning, customer insight, and campaign adaptation.
- Experience of forecasting, market analysis, or financial analysis.
Location: Based in Helsinki or the broader pääkaupunkiseutu (Capital Region), with regular travel within Finland for customer visits and internal meetings.
Salary Range: EUR 65,100 to EUR 108,500
Benefits: The role may offer an annual bonus and eligibility to participate in our share-based long-term incentive program.