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From the employer's careers site First seen 3 Nov 2026

Customer Strategy & Planning Manager - HK Foods Retail

Unilever Hong Kong, Hong Kong On-site senior full-time

The employer hasn't listed a salary.

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Description

This role turns shopper, customer and market insights into clear category, channel and customer growth plans for the Hong Kong Foods Retail business.

You will connect brand priorities with customer needs, strengthen commercial decision-making and help teams deliver profitable, sustainable growth.

In your first year, you will establish a strong planning rhythm, sharpen channel and customer choices, and improve the effectiveness of launches, promotions and customer investment.

KEY RESPONSIBILITIES

  • Lead the development of customer and channel growth strategies, translating shopper, category and market insights into practical commercial plans.
  • Create differentiated category and channel plans that support growth, market share and strong execution across physical and digital retail environments.
  • Partner with Customer Business Development, Marketing, Finance and Supply Chain to align business priorities, demand assumptions, launches and customer activation.
  • Guide customer investment, pricing and promotional choices, track performance and recommend actions that improve return and profitable growth.
  • Shape compelling customer stories for innovation, renovation, assortment and shelf opportunities, ensuring plans are relevant to Hong Kong shoppers and retailers.
  • Build an inclusive, collaborative culture that encourages learning, constructive challenge and shared accountability for results.

REQUIRED QUALIFICATIONS

  • Significant experience in customer strategy and planning, category management, trade marketing, key account management or a related commercial role.
  • Strong analytical and commercial skills, with the ability to turn complex information into clear priorities and recommendations.
  • Experience developing category, channel or customer plans and working with multiple functions to deliver them.
  • Confident communication, influencing and stakeholder management skills.
  • Ability to lead priorities in a fast-moving environment while maintaining focus on shoppers, customers and sustainable business outcomes.

PREFERRED QUALIFICATIONS

  • Experience in foods, consumer goods or retail.
  • Experience with customer investment, pricing, promotion effectiveness or revenue growth management.
  • Experience supporting innovation launches, assortment reviews or shopper activation.

Skills

Required

Nice to have

  • foods
  • consumer goods
  • retail
  • customer investment
  • pricing
  • promotion effectiveness
  • revenue growth management
  • innovation launches
  • assortment reviews
  • shopper activation
Apply on Unilever