Description
We are seeking a Field Marketing Lead to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations,driving support for pipeline creation, brand awareness, and customer success across this high-growth market.
The ideal candidate will collaborate with senior marketing leadership, cross-functional teams, and external partners/agencies to design and implement demand generation programs. The ideal candidate will have extensive experience in B2B marketing, with a strong background in developing and executing marketing campaigns, sales enablement materials, and managing both virtual and in-person events.
Responsibilities
- Stakeholder Management: Acts as the primary resource for Public Sector marketing, supporting events such Public Sector Summit, gov-tech roundtables, and agency-focused engagements.
- End-to-End Campaign Execution: Plan, manage, and deliver a broad range of high-touch field marketing activities, including roundtables, trade shows, support of Salesforce strategic events etc.
- Event Lifecycle Ownership: Manage comprehensive event logistics, including venue scouting, onsite execution, seamless registration management, and post-event lead routing.
- Marketing Operations: Partner closely with Marketing Operations and Sales Development teams to ensure smooth lead handoffs, rigorous tracking, and tight follow-up alignment.
- Vendor & Agency Management: Source, negotiate with, and manage local agencies and third-party vendors, ensuring high quality execution, brand alignment, and optimal cost-efficiency.
- Strategic Partnerships: Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.
- Performance Reporting: Monitor KPIs and work on stop-gap plans with the team.
- Regional Governance & Operating Rhythm: Drives structured cadences with South Asia leadership, cloud business units, and global marketing teams to ensure alignment on pipeline priorities, event calendars, campaign performance, and executive engagement plans.
Requirements
- 8+ years of hands-on experience in B2B field marketing, event management, or demand generation,ideally within a fast-paced technology or B2B SaaS environment.
- 5 years’ experience in running scaled events including tradeshows.
- A proven track record of managing multiple concurrent projects and tight deadlines working with multiple internal stakeholder groups with an exceptional degree of organization and attention to detail.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
Benefits
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.