Description
HP Inc. is seeking a highly strategic and execution-oriented Principal Marketing Lead – Global Public Sector & Defence to lead global marketing strategy, coordination, and execution across priority public sector and defence markets.
This senior individual contributor role is responsible for aligning global public sector priorities, scaling regional go-to-market programs, strengthening HP’s position in government and defence, and driving measurable engagement, demand, and pipeline growth.
The role will place a strong focus on expanding HP’s defence market opportunity across Europe and Asia-Pacific, including the United Kingdom, Germany, France, Spain, Australia, New Zealand, Japan, and India.
Key Responsibilities
- Global Public Sector Marketing Strategy: Define and coordinate Global Public Sector marketing priorities across North America, EMEA, APJ, and other priority regions. Build annual and quarterly marketing plans aligned to business goals, regional priorities, and public sector growth opportunities.
- Defence Market Strategy & Growth: Lead HP’s global defence marketing strategy to grow defence TAM and pipeline across priority markets.
- Go-to-Market Leadership: Lead global go-to-market planning across integrated campaigns, public sector solution launches, defence initiatives, partner and alliance programs, channel marketing, demand generation, sales enablement, and executive engagement.
- Executive & Cross-Functional Stakeholder Management: Partner with senior stakeholders across public sector marketing, sales, product marketing, regional marketing, channel and alliance teams, creative and content teams, legal, procurement, finance, agencies, and vendors.
- Events & Executive Engagement: Lead planning and execution for global Public Sector and Defence marketing programs, including government conferences, defence summits, CIO congresses, executive roundtables, customer briefings, and education and government initiatives.
- Content Strategy & Thought Leadership: Oversee public sector and defence content strategy, including executive messaging, campaign messaging, thought leadership, solution positioning, customer stories, videos, blogs, social media, and sales enablement assets.
- Partner, Vendor & Agency Management: Manage relationships with strategic alliance partners, channel partners, marketing agencies, event vendors, creative partners, procurement teams, and external suppliers.
- Campaign Performance & Sales Enablement: Track and improve global campaign effectiveness by monitoring campaign readiness, tracking lead flow and follow-up, measuring pipeline contribution, supporting sales enablement, sharing regional best practices, and identifying optimization opportunities.
- Account-Based Marketing: Partner with regional sales and marketing teams to identify strategic public sector and defence accounts and support targeted ABM programs.
- Reporting & Optimization: Measure and optimize global marketing impact by tracking metrics, including marketing generated opportunities, pipeline contribution, campaign performance, event engagement, content engagement, sales follow-up, partner contribution, ROI, and regional execution effectiveness.
Qualifications
- Required: 8–12+ years of B2B technology, public sector, government, or defence marketing experience. Proven experience leading global or cross-regional marketing programs. Strong experience in go-to-market strategy, integrated campaigns, demand generation, events, ABM, and sales enablement.
- Preferred: Experience marketing to Defence, Aerospace, National Security, Government, or Education organizations. Familiarity with defence procurement environments across Europe and Asia-Pacific. Experience supporting multinational marketing programs across EMEA and APJ.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, and additional flexible paid vacation and sick leave