Description
We are seeking a Student Marketeer to represent Red Bull at Ajayi Crowther University. As a Student Marketeer, you will be a brand ambassador, promoting Red Bull's products and values on campus.
Key Responsibilities:
- Live and breathe the Red Bull brand personality and values, representing the brand in a premium way through everyday interactions with consumers
- Build and execute a tailored campus plan to engage students and bring the brand to life at the university
- Establish and maintain relationships with key local individuals and build a strong network on and around campus
- Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Squad (FMS) to bring them into the World of Red Bull
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time
- Work at Red Bull events, collegiate activations, and supported events to ensure an unforgettable brand experience for consumers
- Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations
- Increase brand engagement on social media handles through authentic content
- Collaborate with local sales account managers to ensure Red Bull is available and visible in outlets on campus and in the region
- Leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts
- Ensure perfect execution of defined store standards
Requirements:
- Must be at least 18 years of age
- Must be a current undergraduate student at Ajayi Crowther University
- Must not be in their first or final year of study
- Must have a valid Nigerian driver's license
- Must be fluent in English; additional languages an advantage
- Able to work flexible part-time hours, including some evenings and weekends
- Immersed in student life with an understanding of the university landscape and local city
- Connected with a diverse range of influential groups and individuals on campus
- Affinity for project management, working 'behind the scenes', and winning sales
- A team player, willing to represent Red Bull with branded outfits and onboard the iconic Red Bull Mini