Description
Datadog is looking for an experienced Senior Field Marketing Manager - Public Sector to own marketing strategy and execution for its U.S. Federal and Defense business.
In this role, you will build and run an integrated, multi-channel field marketing program across Federal Civilian agencies, Federal Systems Integrators, the Department of War (DoW/DoD), and the Defense Industrial Base.
This will span mission-focused events, executive briefings, account-based programs, and digital campaigns, in close partnership with Public Sector sales leadership.
The role is a full-funnel mandate with the latitude to prioritize the programs that move pipeline in a market where the buying cycle, the procurement path, and the compliance bar all look different from commercial tech.
Datadog for Government operates in a FedRAMP High-certified, AWS GovCloud (US) environment, with work underway toward DoD Impact Level 5.
You will be the marketer who translates that platform and compliance story into mission language for program offices, CIOs, and the integrators who build for them.
Responsibilities
- Set the strategy for, and execute, the integrated Federal and Defense field marketing plan , aligned to Public Sector sales priorities, target agencies and programs, and pipeline goals.
- Build segment-specific program tracks for Federal Civilian, Federal Systems Integrator, DoW/DoD, and Defense Industrial Base audiences.
- Own Datadog’s presence across the federal event calendar.
- Build the program formats that move federal buyers through the funnel , executive briefings, technical workshops, roundtables, and webinars.
- Work with Product Marketing to shape Federal-specific messaging and content.
- Partner with Demand Generation on campaign strategy and execution.
- Raise the bar for the wider field marketing team , mentor less experienced marketers, and bring federal market expertise back into how the broader org plans.
Requirements
- 6+ years of field marketing experience in B2B SaaS, including 4+ years marketing to the U.S. Federal government.
- Direct experience with Defense buyers , DoW/DoD services and combatant commands, or the Federal Systems Integrator and Defense Industrial Base firms that serve them.
- Fluent in the federal buying cycle.
- Proven experience planning and executing large-scale federal events.
- Comfortable with the technical subject matter , observability, cloud, DevSecOps, or cybersecurity.
- Experience with account-based marketing.
- Experience owning a program budget and reporting against a pipeline number.
- Excellent written and verbal communication with strong executive presence.
- U.S. citizenship required.
Benefits & Growth
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture