Description
RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Product Marketing Manager - Audience Engagement.
As the Senior Product Marketing Manager - Audience Engagement you will drive a key RainFocus product line serving as the go-to-market bridge between our event data and the Revenue Action Orchestration (RAO) ecosystem. You will lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery.
Essential Responsibilities
- Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner.
- Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments.
- Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity.
- Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity.
- Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps.
- Build business cases and financial models for product innovation.
- Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space.
- Partner with product owners to align solutions with business goals and customer needs.
- Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI.
- Equip sales and account managers with effective enablement tools and marketing assets.
- Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features.
- Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.
Required Skills and Experience
- 5 to 10+ years of successful B2B software product marketing or product management experience.
- Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category.
- Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.
- Background marketing to CROs, RevOps, and Sales Operations leaders.
- Track record of successfully launching innovative products that deliver measurable business results.
- Experience working in agile SaaS environments with continuous delivery models.
- Strong grasp of enterprise service models alongside sales and marketing dynamics.
- Familiarity with the event management software market and the unique challenges of large-scale user conferences.
- Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision.
- Proven ability to proactively identify and solve undefined business gaps.
- Strong mentorship skills to turn individual expertise into a shared asset for the team.
- MBA or compelling comparable experience required