Description
We’re Workday, a Fortune 500 company and a leading AI platform for managing people, money, and agents. We're looking for a Senior Product Marketing Manager to join our Platform Marketing team.
The Platform Marketing team drives the strategy and go-to-market for establishing Workday as a platform company. You'll drive and evolve Workday's platform narrative for the audience that decides whether Workday is a strategic bet or a point solution: CIOs, CTOs, and the analysts who cover them.
Responsibilities
- Develop and execute the platform narrative and positioning for CIOs and CTOs
- Conduct market, competitive, and customer research to understand the challenges facing CIOs and CTOs
- Partner across global marketing to weave the platform narrative consistently into everything customer- and market-facing
- Equip leadership, field marketing, sellers, and outbound teams to deliver the platform narrative with confidence
Requirements
- 8-10+ years in product or platform marketing
- Genuine familiarity with platform products and technical IT buyer personas
- Skilled at cross-functional orchestration without formal authority
- Strong executive presence and communication
Nice to Have
- Familiarity with developer personas and AI platform products
What We Offer
- Annualized base salary range: $133,600 - $200,400 (primary location), $127,000 - $225,500 (additional US locations)
- Bonus plan or role-specific commission/bonus
- Annual refresh stock grants
- Comprehensive benefits
- Flexible work arrangements