Description
GSK is looking for a Strategic Account Manager to join its team in Thailand. The successful candidate will play a critical role in driving business growth, strengthening customer engagement, and optimizing micromarketing strategies within the oncology therapeutic area.
Responsibilities
- Develop and maintain long-term relationships with strategic accounts, including oncology treatment centers, hospital networks, integrated delivery networks (IDNs), and key opinion leaders (KOLs).
- Develop an in-depth understanding of the patient journey to facilitate timely patient access to innovations through integrated multidisciplinary teams (MDTs).
- Serve as the primary point of contact for assigned accounts, ensuring effective communication and collaboration.
- Conduct regular business reviews to assess account needs, address challenges, and identify opportunities for growth.
- Negotiate contracts, access agreements, and strategic partnerships to maximize mutual value for GSK and its accounts.
- Utilize data analytics, local market insights, and segmentation to design and execute micromarketing strategies tailored to specific accounts.
- Collaborate closely with cross-functional teams,including marketing, medical affairs, market access, and CGA,to ensure alignment between national strategies and local execution.
- Achieve or exceed sales targets for assigned oncology and hematology products within strategic accounts.
- Identify, develop, and leverage growth opportunities through innovative, customer-centric solutions.
- Monitor account performance metrics, analyze trends, and proactively adjust strategies to meet business objectives.
- Provide accurate and timely sales forecasts, account plans, and pipeline updates to the Business Unit Manager.
- Build and maintain strong relationships with oncologists, hematologists, pharmacy directors, payers, and other healthcare professionals within key accounts.
- Serve as a trusted advisor by providing relevant clinical, scientific, and product insights that support decision-making.
- Represent GSK at oncology and hematology conferences, seminars, and industry events to enhance the company’s visibility and reputation.
- Ensure all activities comply with GSK policies, industry regulations, and applicable legal requirements.
- Promote ethical behavior and embody GSK’s values of integrity, transparency, and patient focus in all engagements.
Qualifications/Skills
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is preferred.
- Minimum of 5-7 years of experience and doing current role as manager level, Significant commercial experience (typically 5+ years), with proven experience managing large or strategic accounts in pharmaceuticals, medical devices, healthcare distribution or related industries.
- Strong track record of achieving sales targets, negotiating complex contracts and growing business within key accounts.
- Direct experience in managing therapeutic areas relevant to the role, or in key accounts/SAM roles, is preferred.
- Deep understanding of healthcare customer types (hospitals, chains, distributors, payers), procurement processes, tendering and reimbursement environments.
- Excellent communication, presentation and influencing skills; comfortable engaging with senior executives and multi-disciplinary stakeholders.
- Strong commercial acumen, analytical skills and experience with account P&L, pricing strategies and forecasting.
- Proficiency with CRM systems (e.g., Salesforce, Veeva) and MS Office tools; experience with contract management and analytics platforms is beneficial.
- High level of integrity, commercial judgement and commitment to compliance.