Description
The Creative Strategy Analyst supports the development of data-driven brand and communication strategies across a portfolio of brands, translating consumer, cultural, and market insights into clear strategic recommendations.
As a Creative Strategy Analyst, you will:
- Support the development of brand, creative, and communication strategies for clients, drawing on consumer, cultural, category, and market insights.
- Contribute to the development of strategic and creative briefs, presentations, and client deliverables.
- Conduct research using primary and secondary sources to identify trends, audience behaviours, competitive dynamics, and strategic opportunities.
- Analyze research findings and help translate insights into clear strategic recommendations.
- Stay informed of marketing, consumer, creative, and media trends to ensure strategies remain relevant, impactful, and culturally resonant.
- Participate in creative ideation sessions for larger client projects of strategic importance.
- Manage multiple briefs and projects simultaneously.
All About You:
- 5+ years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles, preferably within advertising, branding, creative, or consulting agencies.
- Experience supporting the development of brand and communication strategies across a variety of clients and categories.
- Strong research and analytical skills, with the ability to translate data and insights into strategic recommendations.
- Understanding of consumer behavior, market research, cultural trends, and competitive analysis.
- Experience contributing to campaign planning and integrated marketing initiatives across digital, social, CRM, and traditional channels.
- Strong presentation and storytelling skills, with the ability to communicate ideas clearly and concisely.
- Excellent problem-solving and conceptual thinking abilities.
- Comfortable working in a fast-paced environment and managing multiple priorities.
- Strong collaboration skills and experience working within cross-functional teams.
- Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or a related field.
- Proficiency in English; additional languages are a plus, with Arabic considered an advantage.
- Open to occasional travel as required.