Description
We are seeking a highly skilled Content Marketing and Social Media Specialist to join our team at Deutsche Bank. As a key member of our marketing communications team, you will play a crucial role in developing and implementing content marketing and social media strategies across various channels.
About the Role You will lead, plan, and execute social media campaigns, develop and create engaging content, write and edit texts for social media, analyze performance metrics, and optimize future campaigns.
Key Responsibilities
- Lead, plan, and realize social media campaigns as standalone or integrated campaigns
- Develop and create target-group relevant content that informs, inspires, and encourages dialogue and engagement
- Write and edit target-group specific texts for social media and analyze performance metrics
- Design newsletter formats and maintain content in our CMS system (Adobe)
- Monitor trends and innovations in social media and translate them into brand- and target-group specific content activities
- Develop investment and asset content for social media
Requirements
- Completed studies in media, communication, journalism, marketing, or a related field
- Expertise and multi-year experience in content marketing and social media marketing
- Experience in project management and leadership
- Knowledge of banking and investment topics
- Strong interest in capital market and investment trends
- Entrepreneurial mindset and KPI-oriented working experience
- Very good English language skills
- Team spirit and self-responsibility
- Competent use of AI to increase productivity and solve business challenges
What We Offer We offer a wide range of benefits that cover all your professional and personal needs, including emotional well-being, physical health, social connections, and financial security.
Benefits
- Emotional balance: counseling services, mental health promotion, and more
- Physical health: comprehensive check-ups, vaccination offers, healthy lifestyle advice, and more
- Social connections: support through the pme family service, fitness center, flexible working hours, and more
- Financial security: contribution plans for retirement, employee bank services, company bike, and more