Description
We are seeking a Marketing Analyst to join our team at Thomson Reuters. As a Marketing Analyst, you will develop and execute CRM strategies to enhance customer relationships, engagement, and conversion. Your responsibilities will include:
- Managing and executing CRM strategies focused on customer relationships, engagement, and conversion
- Developing automated communication journeys for different stages of the marketing and sales funnel
- Creating, segmenting, and managing lead databases to ensure data quality and campaign efficiency
- Planning and executing nurturing campaigns across channels such as email marketing, WhatsApp, and other digital platforms
- Developing strategies to increase adoption of new products, promote cross-selling and up-selling opportunities, and strengthen customer relationships
- Creating and tracking conversion-focused landing pages in collaboration with content and design teams
- Monitoring and analysing campaign performance indicators to identify optimisation and continuous improvement opportunities
- Collaborating with Marketing, Sales, and Product teams to maximise business opportunity generation
- Ensuring correct utilisation of marketing automation and CRM tools to maintain process and communication flow efficiency
- Preparing reports and presentations with data-driven insights and recommendations
To be successful in this role, you should have:
- A degree in Marketing, Administration, Advertising, Communication, or related fields
- Experience in CRM, marketing automation, and database management
- Experience in creating and executing relationship-building and lead nurturing campaigns
- Experience with audience segmentation, communication journey development, and conversion strategies
- Knowledge of marketing automation platforms, CRM, and result analysis tools
- Experience with email marketing campaigns and digital relationship channels, including WhatsApp
- Proficiency in tools such as Salesforce, HubSpot, Marketo, RD Station, or similar
We offer a range of benefits, including:
- Hybrid work model
- Flexible work arrangements and work-life balance policies
- Professional development and growth opportunities
- Competitive industry benefits, including medical and dental assistance, mental health days, and performance-based incentive programs
- Global culture recognised for inclusion and belonging, flexibility, and work-life balance
About Thomson Reuters: We provide trusted content and technology to help professionals make informed decisions. Our products combine specialised software and information to empower professionals with the data, intelligence, and solutions needed to make informed decisions.