Description
Visa is seeking a Marketing Manager to lead integrated consumer and experiential marketing programs in Japan. The successful candidate will develop and execute marketing strategies that drive consumer acquisition, activation, usage, retention, and brand preference.
Key Responsibilities:
- Develop and execute integrated marketing strategies and campaigns that align with Visa's business priorities
- Translate product, client, and partner objectives into compelling consumer propositions, go-to-market plans, marketing communications, and client-facing proposals and sales materials
- Leverage VOX, Visa's consumer engagement platform, to design and optimize promotions
- Lead complex cross-functional programs from planning through execution
- Apply sound brand and marketing judgment to shape consumer, partner, and experiential programs
- Influence and align internal stakeholders across Product, Sales, Consulting, Client Marketing, and other functions
- Build and manage strong partner and agency relationships
- Manage assigned budgets and contra investments with disciplined forecasting, governance, and compliance
- Improve marketing operations through streamlined processes and the responsible use of automation, generative AI, and productivity tools
Requirements:
- 7+ years of relevant experience in a multinational or similarly complex organization
- End-to-end campaign and cross-functional program leadership experience
- Strong consumer and commercial acumen
- Ability to navigate brand, legal, compliance, and operational requirements
- Experience managing marketing budgets and forecasting spend
- Full professional proficiency in English and Japanese, and a bachelor's degree or equivalent practical experience