Description
Pfizer's marketing and market research teams position our product portfolio to meet the needs of patients and healthcare providers. As a Manager, you will provide marketing direction for Pfizer's wide array of products, manage marketing plans, launch programs, evaluate brand performance, and oversee marketing material development.
Your responsibilities will include:
- Providing guidance, leading/co-leading projects, managing own time to meet objectives, and planning resource requirements for projects across the division
- Leading the development of the business plan for in-market and pipeline products
- Managing strategy development and execution to maximize revenues
- Developing awareness campaigns, congress content in partnership with the Medical team
- Developing channel-specific customer segmentation and go-to-market models, Life-cycle Management plan for Brand or Portfolio
- Selecting best-fitting modules for local needs for campaign development
- Managing cross-functional brand leadership across Field Force, Account management, medical, legal, regulatory, etc.
- Leading in-country cross-functional teams and working in collaboration with global cross-functional teams
- Forecasting brand performance and tracking progress towards targets
- Managing local agencies for trans-creation and validating brand-specific messages, designing training
- Ensuring customer and patient insights, as well as market issues, are well understood and processed into local and European business plans
- Driving market intelligence gathering initiatives for existing and new products
Requirements:
- Bachelor's Degree is required, Master's degree or MBA is preferred
- Innovation ability in Programs
- Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical-related majors are preferred
- At least 5 years of working experience in the Pharmaceutical industry
- Experience in managing revenues and costs is required
- Knowledge of Marketing Mix principles, business acumen, and marketing execution is a must-have
- Demonstrated initiative, strong strategic and leadership skills are preferred
- Track record of working collaboratively across functions
- Product management experience
- Fluent in written and spoken English is required
- Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word, are a must-have