Description
AppsFlyer is seeking a General Manager for the Greater China Region. The successful candidate will own the full regional P&L, including revenue, margin, people, product relevance, and market position.
Responsibilities:
- Own the full regional P&L: revenue, margin, and budget against plan
- Set multi-year regional strategy: prioritize verticals and segments, allocate resources, and make strategic decisions
- Build and lead a regional leadership team spanning revenue, customer engagement, partnerships, and marketing
- Drive business transformation, leading the team into an AI-native organization
- Hold executive and board-level relationships at key customers and get personally involved in strategic deals
- Negotiate strategic partnerships with major platforms, agencies, and channel partners in China
- Represent AppsFlyer publicly in China: press, industry forums, and conferences
- Own the product agenda for GCR: identify platform gaps, build the case, and drive it through global product and engineering
- Ensure full regulatory, data, and labor compliance in partnership with Legal, Finance, and People
Requirements:
- 15+ years of commercial leadership experience, including at least 5 years owning a country or regional P&L
- Track record of growing and managing a $100M+ business across multiple segments
- Experience in enterprise SaaS, adtech, martech, or platform industries
- Strong understanding of the China market: regulatory environment, business culture, and deal-making dynamics
- Native Mandarin and business-fluent English
Preferred qualifications:
- Experience with outbound motion: Chinese apps, games, or brands scaling into overseas markets
- Direct negotiation history with major Chinese platforms
- Background in gaming, e-commerce, fintech, or other high-velocity consumer app verticals
- Technical or product background
- MBA or equivalent advanced degree