Chief Marketing Officer

The Chief Marketing Officer (CMO) will lead Weave's next phase of growth by evolving the marketing engine into a scalable, efficient, and vertically differentiated growth platform.

As a key member of the executive team, this leader will partner closely with the CRO in shared accountability for pipeline and revenue outcomes, strengthening the inbound foundation while expanding product-led and partner-driven growth.

The CMO will strengthen Weave's brand across SMB and large-group healthcare practices, including DSOs, VSOs, MSOs, and adjacent healthcare verticals, while elevating marketing's strategic impact with the executive team and Board.

This leader will play a critical role in positioning Weave as an AI leader in healthcare communications and practice growth, translating product innovation into clear market differentiation and category leadership.

Key Responsibilities:

• Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.
• Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.
• Evolve Weave's inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.
• Strengthen Weave's brand positioning across SMB and large-group healthcare verticals.
• Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.
• Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.
• Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.
• Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination.
• Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.
• Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.
• Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.
• Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.

Requirements:

• 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.
• Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
• Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
• Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
• Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.
• Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.
• Experience presenting to and engaging with Boards of Directors.
• Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.
• Track record of building and developing high-performing marketing leadership teams.
• Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.