Description
We are seeking an SDR to focus on outbound trade fleets, including construction, HVAC, electrical, plumbing, and other service-based fleets. The successful candidate will work closely with our founders and Account Executives to build pipelines, refine our messaging, and shape our sales approach in this segment.
This is an on-site role at our Lehi office. As an early-stage sales team, we believe it's essential to be in the room together, learning from every call and demo preparation.
Key Responsibilities
- Prospect into trade fleet target accounts using cold calls, cold emails, and LinkedIn outreach, maintaining a high-volume, high-quality outbound motion (100+ calls per day).
- Qualify inbound leads against our ideal customer profile and convert qualified conversations into booked discovery calls for Account Executives.
- Collaborate with marketing on campaign development, messaging testing, and refining the trade fleet ideal customer profile.
- Maintain accurate records in Salesforce and Outreach, providing insights on what messaging and tactics are effective.
- Contribute to the outbound playbook for future SDRs as the team scales.
What Success Looks Like
First 30 Days:
- Complete onboarding with a working knowledge of PistonPay's product, ICP, and trade fleet market.
- Be comfortable with our tech stack (Salesforce, Outreach, Slack, G-Suite) and running a full daily outbound cadence.
- Make initial calls and send sequences, building pipeline.
- Book first discovery calls for an Account Executive.
First 90 Days:
- Consistently hit daily and weekly activity targets (100+ calls/day) and book a steady volume of qualified meetings.
- Provide a data-backed point of view on effective messaging, lists, and channels in the trade fleet segment.
- Act as a trusted partner to marketing and AEs, shaping campaigns and ICP refinement.
- Help document or improve the outbound playbook for this segment.
Qualifications & Requirements
Must-Have:
- A genuine desire for a long-term career in sales.
- Strong written and verbal communication skills.
- Ability to thrive on a high-volume outbound cadence and work cross-functionally.
- Coachable, competitive, and energized by building something from the ground up.
Nice-To-Have:
- Prior SDR, BDR, or summer sales experience.
- Door-to-door sales experience.
- Competitive athletics or sports background.
- Immersive, high-discipline experience.
- Curiosity about or prior exposure to fintech, payments, or trucking/logistics.
- Familiarity with Salesforce, Outreach, Slack, or G-Suite.
Reporting Structure
This role reports to Sales Leadership, with close collaboration alongside Account Executives and the Marketing team.
Compensation & Benefits
- $55,000 to $60,000 OTE
- Meaningful early-stage equity
- Medical insurance
- All necessary hardware and software
- A front-row seat to building a category-defining payments company