Description
Join the Global Content Marketing Team within RBC's Global Asset Management (GAM) business, where you will play an integral role in the origination, production, distribution and measurement of investment marketing content across diverse media platforms.
As an Associate Director for Content Marketing, you will lead the development of content for the US market and help accelerate the evolution of the content function globally. Your work will enhance RBC GAM’s engagement with target audiences – in particular, driving new content relevant to intermediary audiences.
Responsibilities
- Partner with Investment, Distribution, and Marketing teams to generate high-impact thought leadership across media channels, ensuring alignment with commercial goals and client needs
- Leverage and adapt content from other offices, refresh and update existing evergreen materials, such as webpages and whitepapers
- Take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
- Proactively work with key Investment and Distribution stakeholders to help define and articulate client needs, key messages and client call to action ahead of content production
- Leverage insights, including using AI tools, across different media types, geographies and distribution opportunities
- Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement
- Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends
Requirements
- 10+ years’ experience in leading on the creation of investment insights within asset management
- Deep knowledge of investment markets and decision making, and confidence to challenge/influence senior stakeholders
- Proven ability to originate audience-appropriate content independently and distill complex investment concepts into clear, engaging and visually compelling content
- Prolific output capacity, problem-solving agility, and ability to thrive in a fast-paced, client-centric environment
- Ability to take the lead on stakeholder engagement and collaborate with multiple audiences to achieve shared objectives
- Experience deploying AI tools for content optimization and efficiency
- A working understanding of regulatory and compliance frameworks across jurisdictions
What's in it for you?
- Competitive compensation: $99,000-$176,000 per year, depending on experience, skills, and registration status
- Comprehensive Total Rewards Program, including 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off
- Leaders who support your development through coaching and managing opportunities
- Opportunity to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team