[WEBTOON] Global Brand Marketing Manager

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms.

As the Global Brand Marketing Manager, you will join WEBTOON's Global Brand Task Force, working cross-functionally with teams around the world to build the brand foundation for WEBTOON in the U.S. and, ultimately, globally.

Essential Duties

• Help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth.
• Shape WEBTOON's brand marketing vision, positioning, and core messaging.
• Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels.
• Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end.
• Manage campaign budgets, timelines, and agency/vendor relationships.
• Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets.
• Develop measurement frameworks to evaluate campaign effectiveness.
• Track and report campaign and brand performance on an ongoing basis.
• Develop scalable marketing frameworks and campaign playbooks.

Required Qualifications

• 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.
• Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
• Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
• Experience working within a global organization.
• Experience collaborating with internal creative teams and external agencies.
• Strong analytical mindset.
• Exceptional project management and organizational skills.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable navigating ambiguity.

Preferred Qualifications

• Experience marketing to fandom-driven audiences.
• Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities.
• Bilingual proficiency in English and Korean.

Salary Range & Description

$90,000 - $130,000 / annually

Additional Information

What we offer:

• Career development
• Health benefits, including vision and dental
• Generous PTO and Parental Leave Top-up
• 401K Contributions
• Commuter Benefits
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown