Description
We are seeking a Director, Consumer Marketing to lead our Indonesia Consumer Marketing and Media channel strategies. The successful candidate will drive Mastercard brand preference and usage in Indonesia.
The Role:
- Lead the innovation, execution, implementation, and optimization of digital marketing using mobile devices and emerging technology.
- Assist business teams in developing deep consumer insights by applying demographic, attitudinal, and behavioral segmentation data.
- Develop and measure social media content and manage our social publishing calendar.
- Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders.
- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.
All About You:
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA or equivalent is a plus.
- 12+ years of progressive consumer marketing experience, including leading integrated brand, digital, and media programs.
- Proven leadership experience managing high-performing teams and agencies.
- Strong strategic planning capability with end-to-end campaign leadership.
- Deep expertise in digital and performance marketing, social/content strategies, and B2B2C marketing programs.
- Strong media and communications expertise, including briefing and managing media agencies.
- Commercial acumen and financial discipline.
- Comfort operating in regulated environments.
- Excellent executive communication and stakeholder management skills.