Description
As an Undergraduate Marketing Intern in the Consumer Business Group (CBG) at 3M, you will have the opportunity to work on projects that represent real challenges faced by 3M's business units. You will collaborate with innovative 3Mers around the world and gain valuable experience in a dynamic and consumer-focused environment.
The internship runs from late May through August and includes an initial week of orientation and training. You will work on projects that directly impact the development, marketing, and distribution of 3M's consumer-packaged products.
Responsibilities:
- Work on projects that represent real challenges faced by 3M's business units
- Take advantage of initial and ongoing training opportunities and exposure to senior leadership
- Develop and display effective project management skills
Projects can include:
- Consumer and Market Insights/Assessment: trend analysis, segmentation, customer insights, competitive analysis, brand analysis, digital marketing analysis
- Financial Analysis: research, analyze and identify key insights from assessing internal and external data
- Strategy Development: positioning strategy, brand strategy, value propositions, channel strategy, pricing strategy
- Marketing Content Planning: message development, eMarketing and social media integration, creative strategy
- Execution & Measurement/Project Management: program implementation, program measurement, optimization strategies, resource management
Requirements:
- Currently pursuing a bachelor's degree, or higher, from an accredited institution
- Completed a minimum of junior year (6 semesters) by the start of the internship
- Current cumulative GPA of 3.0 or higher on a 4.0 scale
- Completion of two of the required classes in the major, minor or concentration
Benefits:
- Housing and transportation stipend
- Competitive pay and benefits
- Opportunities for professional growth and development