Description
As a Senior Marketing Performance Analyst at 3M, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world.
You will make an impact by:
- Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams
- Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making
- Working through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders
- Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities
- Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions
- Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks
- Understanding of digital marketing data flows across platforms and channels
- Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation
To set you up for success in this role from day one, 3M requires:
- Bachelor’s degree or higher (completed and verified prior to start)
- Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting in a private, public, government or military environment
- Five (5) years of experience working with data to generate insights, recommendations, dashboards and business performance reporting
- Five (5) years of experience with Power BI
Additional qualifications that could help you succeed even further in this role include:
- Bachelor’s degree or higher in marketing, business, analytics, data science, or a related discipline
- Experience in performance measurement or insight generation in a private, public, government, or military environment
- Experience with DAX and SQL
- Exposure to Adobe Analytics, CDP, and broader enterprise data environments
- Understanding of digital marketing data flows across platforms and channels
- Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation
- Proven ability to translate business requirements into analytical solutions
- Strong problem-solving skills, with the ability to turn data into actionable business recommendations
- Strong project management, communication, and stakeholder engagement skills
- Experience in data management, including validation, cleansing, and governance
- Experience working with large, complex datasets across multiple business functions
- Exposure to AI-enabled analytics and insight generation approaches
- Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS
- Advanced English
The expected compensation range for this position is $124,127 - $151,710, which includes base pay plus variable incentive pay, if eligible.