Description
We are seeking a Director to lead marketing strategy, planning and implementation for the CAA Markets. You will work closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals.
Key responsibilities include:
- Leading the development of key marketing initiatives to drive Visa payment volumes in CAA
- Supporting product platforms, cross-border transactions/payment volumes, and promotional/sponsorship initiatives
- Directing and managing country-level marketing investments to drive profit and revenue
- Maximizing marketing output by delivering excellent creative content and cost synergies
- Establishing and developing strong, collaborative working relationships across stakeholders
Specific responsibilities:
- Leading cluster and country-level marketing initiatives and investments
- Developing and implementing strategic marketing and communication plans
- Analyzing marketing initiatives from a marketing and business effectiveness perspective
- Driving market research activity within the region
- Identifying and analyzing card payment trends, market opportunities, and cardholder behavior
- Managing allocated budgets for the region and ensuring compliance with existing rules and policies
Requirements:
- 15+ years of senior marketing experience in fast-moving consumer goods, banking/financial services, or high-tech industries
- Global and/or regional senior marketing responsibility across a range of channels and businesses
- Strong track record in managing external agencies and developing effective campaign materials
- Strong business acumen and P&L management experience
- Exceptional leadership skills, with the ability to inspire and motivate teams