Description
The Cigna Group is seeking a Director, Social Engagement & Community Management to lead the strategy, governance, and operational excellence of its social media and influencer marketing capability.
The Director will report to the Managing Director, Social Media & Influencer Marketing, and will be responsible for developing and owning the enterprise community management and social engagement strategy.
Key responsibilities include:
- Developing and evolving the enterprise community management and social engagement strategy
- Building and maintaining a multi-year engagement model and roadmap
- Defining the operating model for community management and social care
- Establishing annual and quarterly plans to support enterprise brand, business, and reputation goals
- Leading a team of community managers, care specialists, moderators, and analysts
- Partnering with cross-functional stakeholders to ensure community engagement supports broader business and reputation objectives
- Measuring and reporting on community engagement metrics and outcomes
- Managing community operations budgets, including staffing, tools, technology, and agency investments
The ideal candidate will have:
- Strategic leadership experience with a deep understanding of social engagement, online communities, customer care, and reputation management
- Strong operational discipline in governance, playbooks, service-level agreements, and quality assurance
- Exceptional cross-functional collaboration and stakeholder management skills
- Strong analytical and business acumen with the ability to connect community activity to business outcomes
- Excellent written and verbal communication skills with executive presence
The role is based in one of The Cigna Group's core U.S. office locations, including Bloomfield, St. Louis, or New York, and offers a hybrid work arrangement.
The annual salary range for this position is $147,300 - $245,400, depending on experience and geographic location.