Description
We believe independent restaurants deserve the same advantages as big chains without giving up their independence.
The Challenge to Solve: Keep Slice's social presence consistent, engaging, and unmistakably on-brand every single day.
The Role: This part-time role owns Slice's day-to-day presence on Instagram, Facebook, and TikTok. You'll take our library of content and get it in front of the right audience at the right time, publishing 1 to 2 posts per day and following the content calendar and creative direction set by the broader Marketing team. Beyond posting, you'll be the one in the comments and DMs, replying, engaging, and building real relationships with our community of independent restaurants and their customers.
Responsibilities:
- Publish 1 to 2 posts per day across Instagram, Facebook, and TikTok, pulling from Slice's existing content library and adapting each piece for the platform it's going on
- Follow the content calendar and creative direction set by the marketing team, while flagging what's working (and what isn't) in real time
- Monitor comments and DMs across all channels and respond promptly, on brand, and in Slice's voice
- Build and nurture the Slice community, engaging with restaurants, customers, and fans to drive genuine conversation, not just likes
- Track basic engagement metrics (likes, comments, shares, follower growth) and report out on what's resonating
- Spot trends, sounds, and formats worth jumping on, and suggest ideas back to the content team
- Help coordinate light community activations: contests, giveaways, and shoutouts to partner restaurants
The Team: This role sits within Marketing and will report to the Community Lead. You'll work closely with the broader Marketing Team, which sets the content calendar and creative direction, and coordinate with them on the assets and campaigns you're bringing to life across social.
The Winning Recipe:
- 1 to 2+ years of experience managing social media or community for a brand, agency or in-house
- Genuine familiarity with Instagram, Facebook, and TikTok as platforms, not just as a user, but an understanding of what performs and why
- Strong, adaptable writing skills, comfortable switching tone between a caption, a comment reply, and a DM
- Reliable and responsive; comfortable owning a daily posting cadence and staying on top of inbound comments and DMs without a lot of hand-holding
- A team player who can take creative direction and execute quickly and consistently
- Comfortable with basic social scheduling and analytics tools (e.g., Meta Business Suite, TikTok analytics, or similar)
- A genuine interest in food, small business, and local community culture is a big plus