Description
Organizations everywhere struggle with the costs and complexities of software solutions that promise to simplify their lives. Freshworks offers a fresh vision for how the world works, building software that delivers exceptional customer and employee experiences.
We're looking for a senior demand generation leader to help build and modernize our scaled demand engine across our product portfolio. As a hands-on operator and builder, you will own the day-to-day demand generation engine across channels, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company.
Key Responsibilities:
- Own and execute the scaled demand generation roadmap across our product portfolio
- Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels
- Build AI-native and agentic workflows into the demand engine
- Own performance across key demand generation metrics
- Manage and continuously optimize multi-million-dollar budgets
- Partner with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams
- Build a rigorous testing and experimentation culture
- Lead and develop a high-performing demand generation team
- Evaluate and help evolve the demand generation martech stack
What Success Looks Like:
- Predictable in generating qualified pipeline
- Efficient in how budget is deployed
- Stronger at converting demand into sales opportunities
- Integrated across products, regions, and channels
- Increasingly automated and AI-native
- Measured on business outcomes, not activity volume
The Profile We Are Looking For:
- 10+ years of experience in B2B demand generation, growth marketing, or performance marketing
- Significant experience owning scaled demand generation programs and measurable pipeline targets
- Experience managing multi-million-dollar marketing budgets
- Strong understanding of demand generation economics
- Demonstrated experience building or implementing AI-enabled or agentic workflows
- Hands-on experience with marketing automation platforms and CRM platforms
- Experience with intent and account intelligence platforms and conversational marketing platforms
- Strong analytical skills and the ability to independently diagnose performance issues
- Strong partnership skills across Sales, RevOps, Product Marketing, Analytics, and executive stakeholders
- Experience leading and developing demand generation teams