Description
Freshworks is seeking a senior demand generation leader to build and modernize its scaled demand engine across its product portfolio. The successful candidate will own the day-to-day demand generation engine, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company.
Key Responsibilities:
- Own and execute the scaled demand generation roadmap across the product portfolio
- Build and optimize always-on demand programs across various channels
- Build AI-native and agentic workflows into the demand engine
- Own performance across key demand generation metrics
- Manage and continuously optimize multi-million-dollar budgets
- Partner with Sales and RevOps on lead scoring, qualification, routing, and handoff processes
- Partner with Product Marketing to ensure coordinated campaigns and audience strategies
- Build a rigorous testing and experimentation culture
- Lead and develop a high-performing demand generation team
- Evaluate and help evolve the demand generation martech stack
What Success Looks Like:
- Building a predictable and efficient demand engine
- Converting demand into sales opportunities
- Integrating across products, regions, and channels
- Automating and optimizing the demand engine
- Measuring business outcomes
The Profile We Are Looking For:
- 10+ years of experience in B2B demand generation, growth marketing, or performance marketing
- Significant experience owning scaled demand generation programs and measurable pipeline targets
- Experience managing multi-million-dollar marketing budgets
- Strong understanding of demand generation economics
- Demonstrated experience building or implementing AI-enabled or agentic workflows
- Hands-on experience with marketing automation platforms and CRM platforms
- Experience with intent and account intelligence platforms and conversational marketing platforms
- Strong analytical and partnership skills
- Experience leading and developing demand generation teams