Multichannel Engagement Lead

We are seeking a Multichannel Engagement Lead to join our team. As a key player, you will define how we connect with healthcare professionals through multiple channels, creating meaningful and personalized experiences. Working closely with Marketing, Medical, Compliance, and external partners, you will help deliver content and campaigns that resonate with our customers.

Responsibilities:

• Design and lead omnichannel engagement strategies that generate relevant and personalized experiences for healthcare professionals.
• Collaborate across functions to plan, develop, manage, and optimize content and campaigns aligned with business and customer needs.
• Oversee the execution of engagement plans across owned and external channels, ensuring consistency and quality of messaging.
• Use customer insights and data analytics to measure effectiveness and continuously improve engagement tactics.
• Manage content calendars, governance, and compliance with internal and external guidelines.
• Work with global and local teams, and agencies, to align strategies and deliver top-notch customer experiences.

Requirements:

• Professional degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 5 years of experience in omnichannel marketing, customer engagement, content strategy, or related roles.
• Proven ability to develop and execute multichannel engagement strategies based on customer needs and data insights.
• Strong collaboration skills, with experience working with Marketing, Medical, Compliance, and external partners.
• Experience managing content calendars and ensuring quality and compliance of content.
• Proficiency in English and Spanish to communicate effectively with local and global teams.

Preferred Qualifications:

• Experience in the pharmaceutical, healthcare, or life sciences industry.
• Familiarity with CRM and marketing automation tools like Salesforce, Veeva, or similar platforms.
• Knowledge of content management systems and digital marketing analytics.
• Formal training or certifications in digital marketing, content strategy, or project management.
• Experience leading or working closely with agencies and external providers.
• Postgraduate or MBA degree in marketing, communications, or a related field.