Product Marketing Lead, Business Insurance

We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach.

You'll own go-to-market for Gusto Business Insurance, which helps small businesses get workers' comp and general business insurance alongside payroll. You'll drive research, segmentation, messaging and positioning, GTM launches, and adoption.

Responsibilities:

• Architect & Execute GTM Strategy: Lead go-to-market strategy and execution for business insurance, partnering with Growth, Product and Marketing.
• Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy.
• Drive Cross-Functional Alignment & Accountability: Work across Product, Sales, Marketing, Data Science, and Finance to agree on shared goals and coordinate execution.
• Make Growth Channels Self-Serve: Define requirements and program parameters, work with the Growth team on what they build and how it runs.
• Own Performance & Optimization: Define success metrics and track performance across initiatives.
• Work AI-First: Use AI tools to accelerate research, synthesize insights, and refine positioning and content with speed and precision.

Requirements:

• 8+ years of experience in marketing or product management and 3+ in product marketing
• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments
• Ability to move between strategic planning and hands-on execution
• Excellent cross-functional collaboration and communication skills
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
• AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works

Compensation: $153,000 - $187,000/yr in Denver and Atlanta, and $180,000 - $221,000/yr for San Francisco and New York