Description
At The Walt Disney Company, you contribute to the stories of iconic brands recognised worldwide for entertainment, information, and inspiration. This Senior Specialist, Publicity role in Thailand is part of the Integrated Marketing Team, driving strategic marketing initiatives for theatrical releases.
The role involves developing and executing integrated publicity campaigns to maximise awareness, audience engagement, and positive media coverage for Disney's theatrical film releases. You will combine traditional media relations with digital and influencer engagement to generate excitement throughout the film lifecycle.
Key responsibilities:
- Support the development and implementation of publicity strategies for theatrical film releases
- Execute and coordinate integrated publicity activities with marketing, social media, and studio distribution initiatives
- Identify, engage, and manage relationships with media outlets, influencers, celebrities, and entertainment personalities
- Develop and execute influencer and content creator strategies to complement traditional publicity campaigns
- Work with agencies to develop publicity materials, such as press releases and press kits
- Coordinate global, regional, and local press junkets, red carpet premieres, and special promotional events
- Monitor media coverage, influencer content, and audience sentiment, providing campaign reports and actionable insights
Requirements:
- 2-5 years of experience in publicity, entertainment, public relations, or film marketing
- Experience working in the entertainment industry (streaming, film, TV, music, pop culture brands) is strongly preferred
- Strong understanding of media outlets, influencers, and celebrities landscape
- Ability to manage multiple projects in a fast-paced environment and meet tight deadlines
- Strategic mindset with the ability to translate insights into campaign strategy
- Strong organisational and project management abilities with attention to detail
- Excellent written, verbal, and interpersonal communication skills in Thai and English