Description
The HP US Store Paid Search team is looking for a highly analytical and detail-oriented individual to support the operational, financial and campaign management needs of our Paid Search programs.
This role sits at the intersection of marketing, data, automation and financial operations. The ideal candidate will be highly proficient in Excel and comfortable building and maintaining sophisticated budget and performance tracking tools, automating complex processes, working with large datasets, and troubleshooting evolving business requirements.
Budget Planning, Tracking & Automation
- Create and maintain advanced Excel and Python-based tools to plan, track and manage Paid Search budgets and performance, including quarterly planning, daily pacing and recurring reporting.
- Develop and enhance automations that incorporate actual results, automatically adjust future spend targets and improve the accuracy and efficiency of team workflows.
- Independently troubleshoot and adapt tools as business requirements, funding structures and campaign needs evolve, while identifying new opportunities for automation and process improvement.
Alliance Partner Funding & Compliance
- Own the day-to-day operational management of Alliance partner-funded activities across Paid Search, including funding and spend tracking, creative approvals, financial accruals, reporting and Proof of Execution requirements.
- Maintain accurate records and documentation, ensuring partner requirements and submission deadlines are consistently met and approved funding is appropriately tracked.
- Independently coordinate with Marketing, Finance and Alliance stakeholders to gather required documentation, resolve discrepancies and respond to follow-up requests.
Financial & Operational Support
- Submit monthly advertising invoices for submission to Accounts Payable.
- Maintain accurate invoice and spend tracking and support reconciliation against budgets and financial records.
Paid Search & Digital Marketing
- Support Paid Search and Performance Max campaign management after appropriate training.
- Provide backup support for channel management.
- Take on broader Paid Search and digital marketing responsibilities as experience and expertise grow.
Qualifications
- Advanced Excel skills, including complex formulas, data manipulation and building or maintaining sophisticated interconnected workbooks.
- Strong analytical and quantitative problem-solving skills, with the ability to understand complex business requirements and translate them into scalable solutions.
- Highly independent and self-directed, with the ability to take ownership of recurring processes, identify what needs to be done and drive work through completion with limited oversight.
- Exceptional organization and attention to detail, with the discipline to manage multiple workstreams, documentation requirements and recurring deadlines without losing track of critical deliverables.
- Strong troubleshooting skills and a continuous-improvement mindset.
- Strong communication skills and ability to work effectively across Marketing, Finance and partner teams.