Description
We are seeking a Marketing and Market Research professional to lead the development and execution of the Hemophilia integrated platform strategy.
Key Responsibilities:
- Integrated Hemophilia Platform Strategy and Operations:
+ Lead the development and execution of the Hemophilia integrated platform strategy to shape rare disease policy, improve affordability, and upgrade treatment regimens. + Upgrade current initiatives, such as HTC establishment, MDT, and SDM platforms, to drive business metrics. + Provide evidence-based tools and knowledge to healthcare providers, payers, and charities to improve affordability. + Explore innovative collaboration models to support business growth. + Serve as the central hub between inline factor and non-factor brand teams, coordinating resources.
- Project Management and Impact Evaluation:
+ Establish task forces and workflows, track and report project progress. + Conduct periodic evaluations of platform implementation and provide feedback.
- Internal Events Facilitation:
+ Facilitate company and business unit level events, such as FFAB, POA, and Marketing Academy.
Qualifications:
- Education: Master's degree or above in Medicine, Pharmacy, Marketing, or a related field.
- Experience: At least 5 years of relevant experience in marketing, platform management, or a related area.
- Professional Competencies:
+ Strong understanding of the rare disease area. + Ability to coordinate multi-departmental collaboration and drive platform strategy execution. + Solid project management skills.
- Communication & Teamwork: Excellent communication and collaboration skills, with a focus on innovative thinking and goal achievement.