Description
This is an exciting time to join Visa's North America Marketing Services Team, as we continue to rapidly scale and expand our capabilities to support client growth. The NA Marketing Services Team is transforming how we partner with clients to drive engagement through a strategic, proactive, solutions-led marketing approach.
The Director, Marketing Services Innovation & Commercialization will play a critical role in bridging strategy and execution by leading the commercialization of new Marketing Services solutions. This individual will be responsible for translating strategic priorities into scalable, market-ready offerings through structured ideation, rigorous business case development, and effective go-to-market activation.
Responsibilities:
- Drive structured ideation and opportunity assessment for new Marketing Services offerings using client insights, market trends, and internal capabilities
- Lead the commercialization of new Marketing Services solutions, including defining value propositions, target segments, and monetization approach
- Develop robust business cases including market sizing, revenue potential, and ROI modeling
- Translate concepts into scalable offerings including scope, delivery model, pricing, and success metrics
- Build sales enablement materials such as pitch decks, playbooks, and training content
- Partner with cross-functional teams (e.g., VCA) to operationalize new solutions
- Support sell-in of solutions to clients and tailor messaging as needed
- Define and track KPIs to measure success and optimize performance
- Lead training and upskilling efforts across internal teams
- Manage multiple initiatives aligned with Marketing Services priorities
- Manage end-to-end development and commercialization workflows
- Collaborate cross-functionally to develop and launch new solutions
- Ensure alignment with internal governance and processes
- Synthesize complex information into executive-ready materials
Qualifications:
- 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
- 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
- Experience in marketing, consulting, product, or strategy roles
- Strong analytical and financial modeling skills
- Proven ability to manage cross-functional projects
- Excellent communication and storytelling skills
- Ability to thrive in a fast-paced, matrixed environment
Benefits:
- Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program
Salary:
- The estimated salary range for this position is $151,600 to $285,600 USD per year, which may include potential sales incentive payments (if applicable).