Description
We are seeking a Lead Qualification Specialist to join our team. As a proactive, communication-driven inside sales professional, you will be responsible for managing inbound leads and moving unqualified prospects toward sales-readiness.
Position Summary The Lead Qualification Specialist is a critical role that sets the tone for the entire buyer relationship. You will work closely with the Senior Lead Qualification Manager, marketing, and sales to ensure leads are qualified accurately, handed off smoothly, and that insights from outreach continuously improve the program.
Key Responsibilities
- Manage and qualify inbound leads from various marketing channels
- Assess lead quality and determine the appropriate action
- Communicate promptly and professionally with leads
- Conduct research on leads to identify key contacts and buying signals
- Identify trends in inbound activity and escalate insights to the Senior Manager
- Maintain accurate lead records and statuses in CRM and MAT platforms
- Meet or exceed KPIs related to lead response time, meetings booked, and lead-to-opportunity conversion
Email Nurturing & Marketing Automation
- Execute email nurturing sequences using MAT platforms
- Personalize outreach by vertical, persona, campaign, or intent stage
- Manage and optimize email sequences and templates
- Monitor email performance metrics and report findings to the Senior Manager
Process Adherence & Feedback
- Follow established qualification processes and outreach templates
- Provide regular feedback to marketing and the Senior Manager
- Support the development and documentation of new outreach templates and qualification workflows
Job Requirements
- 2-4 years of experience in inside sales, lead development, or B2B email marketing
- At least 1-2 years of experience qualifying and nurturing inbound leads in a B2B environment
- Hands-on experience with MAT platforms and CRM systems
- Strong written communication skills in English; additional languages a strong plus