Description
As the Taiwan Marketing Manager at Cricut, you will own the brand and marketing execution in-market, driving awareness, engagement, and sales across digital and retail channels.
This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.
Key responsibilities include:
- Owning and executing Cricut's marketing strategy for Taiwan, driving brand awareness, engagement, and sales
- Leading digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
- Building and managing relationships with local influencers, content creators, and community leaders
- Planning and executing always-on social media presence across key platforms
- Shaping paid media strategy and providing creative direction while working with agencies or partners
- Partnering with retail and e-commerce teams to develop co-marketing programs and in-store activations
- Planning and executing offline activations, including events, workshops, and retail experiences
- Creating and adapting locally relevant content for Taiwan audiences
- Monitoring, analyzing, and reporting on marketing performance
- Managing marketing budgets with a strong ROI focus
Qualifications:
- Minimum 6+ years of marketing experience
- Proven experience in the Taiwan market
- Strong social media and content experience
- Experience managing influencer partnerships
- Understanding of paid media platforms
- Familiarity with Taiwan e-commerce platforms
- Strong analytical mindset
- Ability to manage multiple priorities
- Fluent in English and Chinese (written and spoken)
- Comfortable in a fast-paced environment