Description
We are seeking a marketing professional who combines strategy and execution, owning demand gen programs and campaigns for the SMB sales segment and startups in Japan.
You will partner closely with cross-functional stakeholders,including the Japan sales org, Japan and global marketing teams, and external agencies,to plan and deliver programs that drive results.
In addition, this role supports growth of Notion’s startup program by building awareness and driving trial acquisition, partnering with the Global/APAC startup team to execute marketing activities and recruit partners.
Responsibilities:
- Develop a strong understanding of the Notion product and the SMB user/buyer journey to identify the highest-impact plays for the segment.
- Own end-to-end execution of events and webinars,from planning and logistics through day-of delivery and post-event lead management.
- Execute demand gen campaigns in our marketing automation platform.
- Partner with APAC Marketing Ops and BizTech to keep GTM systems running smoothly.
- Own lead and pipeline reporting for the SMB segment.
- Increase awareness of the Notion for Startups program among early-stage startups and drive acquisition of startup trials.
Requirements:
- 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
- Proven track record of hitting aggressive growth goals.
- Proficiency with marketing automation platforms, SFDC, Outreach, Sansan and Figma.
- Customer-centric and insight-driven.
- Strong cross-functional relationship-building skills.
- Experience planning and executing webinars from start to finish.
- Previous experience working with global teams.
- Proficient in fluent-level Japanese and business-level English.
Nice to Haves:
- Be a Notion power user and are already an advocate for the tool.
- Track record of interacting with startup founders, VC firms, and incubators