Description
The International Rescue Committee (IRC) Germany is looking for a Senior Officer (d/f/m) Fundraising Development to join their Mass Market Fundraising Team (MMDE). The successful candidate will play a key role in planning and creating content and communications that inspire donations and promote an engaging donor experience.
Major Responsibilities:
- Create engaging content for donor journeys and donor communications across digital acquisition, email, direct mail, and telemarketing to increase donations and donor engagement.
- Support colleagues in the private market with audience-specific content, such as face-to-face pitches and website copy.
- Work with colleagues in other national markets and the global support team to keep content aligned and share ideas.
- Test and improve content and formats on an ongoing basis to raise income and impact with different audiences.
- Analyse web and digital campaign performance across IRC Germany's fundraising efforts, and use the findings to guide content and testing decisions and give prospects and supporters a great digital experience.
- Take responsibility for how your activity performs against agreed KPIs and income targets, and make sure campaign reports capture learnings for future activity.
Your Profile:
- Relevant university degree or equivalent practical experience (at least 2-4 years) in donor and/or customer acquisition, retention, and content development, ideally in a non-profit or NGO context.
- Proven ability using analytics and reporting to inform channel and content decisions and measure success against key KPIs, primarily ROI.
- Experience creating and adapting fundraising content and messaging across formats and channels, including design tools such as Canva or Adobe Creative Cloud, especially Adobe Premiere.
- Experience using Salesforce or an equivalent CRM.
- Excellent written and spoken communication skills in German (C1 level or above, according to the Common European Framework of Reference for Languages, CEFR), and fluent in English.
- Strong IT skills, particularly Microsoft Office (especially Excel).
We Offer:
- Meaningful work within a collaborative team.
- A starting salary of 51,428.58 Euro gross per year as well as an annual salary increase.
- Attractive employee benefits such as gym membership, company pension scheme, shopping vouchers, childcare subsidy, job bike leasing, subsidized Deutschlandticket (national public transport), and access to timely and confidential psychological support if needed.
- 30 days of annual leave and special leave days.
- Flexible hybrid-work options (working hours, office/home-based).
- Training and professional development opportunities, including access to free language courses.
- Assistance services for people with disabilities, if required.