Description
We are seeking a Senior Brand Manager to lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia.
About the Role As a Senior Brand Manager, you will translate consumer insights, pack-price architecture recommendations, and category priorities into high-impact marketing programs that deliver business and brand performance.
Key Responsibilities
Brand Growth & Performance
- Drive growth of assigned brands through effective planning and execution.
- Monitor brand performance including NSV, ROI, Volume, market share, and equity metrics.
- Identify growth opportunities and recommend corrective actions where necessary.
- Deliver annual brand growth plans aligned to category priorities.
Campaign & Activation Excellence
- Lead end-to-end implementation of campaigns across SEA markets.
- Ensure campaigns are executed with excellence, consistency, and speed.
- Adapt global assets for local relevance while preserving brand positioning.
- Manage launch plans, activations, and promotional initiatives.
Consumer & Commercial Integration
- Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
- Support customer activation programs and key business priorities.
- Ensure marketing activities align with commercial objectives and market dynamics.
Innovation & Portfolio Deployment
- Lead execution of innovation launches and portfolio initiatives.
- Work with the Innovation team to bring the RTD portfolio to life.
- Coordinate cross-functional teams to ensure successful commercialization.
- Support deployment of pack-price architecture initiatives and premiumisation plans.
Performance & Learning
- Track campaign effectiveness and brand performance metrics.
- Drive post-campaign evaluations and learning agendas.
- Share best practices and successful activations across SEA markets.
- Contribute to continuous improvement of marketing effectiveness.
Requirements
- Relevant experience in marketing or a related field.
- Strong understanding of consumer insights, market trends, and brand performance metrics.
- Excellent project management and communication skills.