Description
The Content & Channel Manager is responsible for developing, coordinating, and executing omnichannel content strategies aligned with Pfizer's brand, customer engagement goals, and go-to-market objectives.
This role ensures content is tailored and optimized for various channels and customer segments to deliver a seamless, high-impact customer experience.
Key Responsibilities
1. Contents Planning & Advisory
- Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans.
- Translate omnichannel strategies and tactics into actionable content plans.
- Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement.
2. Content Development & Deployment
- Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments.
- Support & develop localization of global content and ensure it aligns with local needs and regulatory requirements.
- Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery.
3. Channel Orchestration & Optimization
- Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO.
- Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement.
- Introduce marketers on A/B testing, enabling rapid iteration and customer feedback-based optimization.
4. Capability Building & Best Practice Sharing
- Build omnichannel content creation capabilities across marketing teams.
- Support the development and dissemination of omnichannel (integrated channel planning) best practices and frameworks in collaboration with global and regional teams with guidance of omnichannel Insights Lead.
- Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy.
5. Cross-Functional Collaboration
- Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies (e.g., CoLab) to support seamless content execution.
- Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs.
6. Compliance & Governance
- Ensure all content complies with internal policies, industry standards, and legal regulations (e.g., e-permission, industry code of conduct)
- Manage operations related to omnichannel deployments, including customer data permissions and platform compliance.
7. Mindset & Innovation
- Thrive in complex, fast-paced environments by showing agility, ownership, and initiative.
- Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness.
QUALIFICATIONS
- Bachelor's degree or higher
- Strong skills in design thinking, planning, and project management
- Strong strategic thinking and analytical capabilities
- Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred)
- Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines
- Eagerness to learn and grow in the omnichannel marketing landscape
- Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management
- Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred)
- Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required.
- Tech-savvy, with hands-on experience using various digital tools, including Marketo and the Adobe Suite.
- High level of integrity with sound decision-making and strong ethical standards.
- Fluency in English
Benefits
- Paid parental leave
- Access to Health & Wellness apps
- Career Growth Experiences program
- Recognition & rewards program
- Paid volunteer days
- Life Insurance Benefits
- Pfizer Learning Academy access to top content providers
- Access to flu vaccines & skin checks
- Options to purchase additional leave
- Salary packaging & novated lease options