Journey Activation & Optimization Analyst

We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.

The Journey Activation & Optimization Analyst leverages technology and data to execute and optimize end-to-end customer journeys from brief through build, QA, launch, performance monitoring, and post-mortem review.

Responsibilities

• Own end-to-end execution of customer journeys from brief through build, QA, launch, ongoing insights, and post-mortem review
• Translate strategic priorities into actionable engagement plans, including targeting, segmentation rules, decision logic, offers, content needs, timelines, and execution requirements
• Partner cross-functionally with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams to define requirements, align dependencies, support technical readiness, and ensure scalable execution
• Connect business strategy to technical execution by translating journey objectives into clear requirements for data, orchestration, system setup, workflow design, and delivery readiness
• Conduct user acceptance testing in development environments to validate audience logic, data inputs, content readiness, workflow setup, and delivery quality prior to launch
• Identify, manage, and escalate risks, blockers, and execution issues throughout the delivery lifecycle
• Monitor channel health and delivery reliability
• Analyze and interpret complex data to support decision-making and identify opportunities to improve journey execution and performance
• Optimize tools, workflows, and processes to improve efficiency and journey performance
• Apply AI capabilities and automation opportunities to optimize journeys and reduce redundancy
• Create and monitor dashboards for customer disposition, operational performance, and journey outcomes

Required Qualifications

• 3+ years of strategic and technical experience supporting or leading end-to-end execution of customer engagement, CRM, lifecycle marketing, or journey-based programs
• 3+ years of analytical and technical skills using SQL
• 3+ years of experience translating business strategy into clear execution requirements
• 3+ years of experience of journey execution, including targeting, segmentation, QA, launch processes, performance monitoring, and operational readiness
• 3+ years of experience analyzing data and translating insights into execution improvements

Benefits

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources.