Description
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms.
As a senior content programmer, you will own how series are discovered, pitched, and sustained inside the app. You will sit at the intersection of editorial taste, readership data, and product.
Responsibilities
- Drive cumulative growth through Title Lifecycle Management
- Master narrative timing and pacing
- Read stories like an editor, pitch them like a marketer
- Understand how scroll-based storytelling and weekly serialization shape reader behavior
- Develop the creative pitch for each title
- Turn readership data into programming opportunities
- Build and maintain readership segments
- Identify which titles can drive sustained, habitual reading for each segment
- Design, run, and read experiments
- Orchestrate the human and the algorithm
- Map the platform's native discovery surfaces
- Decide where human curation adds the most value
- Design a holistic reader journey
- Partner with product, data science, and engineering
- Lead across teams
Requirements
- 7+ years of experience in content programming, editorial curation, merchandising, or content marketing
- Strong story analysis skills
- Exceptional writing and editorial judgment
- Hands-on data skills
- Experience running in-app or on-platform experiments
- A working understanding of how recommendation systems and personalization work
- Deep familiarity with U.S. readers and pop culture
Nice to Have
- Experience with webcomics, manga, comics, web novels, or other serialized content
- Hands-on experience with CRM and customer engagement platforms
- Strong AI literacy
- Familiarity with monetization models for serialized content
- Experience shaping product requirements for curation or discovery features
- Korean language ability