Description
As a key member of the APAC Digital Marketing team, this role is pivotal in managing ad operations campaigns across Thailand while supporting regional alignment and the sharing of best practices across SEEK.
The role reports directly to the Regional Head of Digital Marketing Operations, with day-to-day stakeholder management across the Thailand Head of Marketing and local marketing team.
Key Responsibilities:
- Execute media-buy campaigns and ad performance analysis across the full process, including planning, budgeting, media buying and performance optimisation.
- Analyse post-campaign results and recommend refinements.
- Oversee the planning, execution and optimisation of multi-channel paid digital marketing campaigns with the digital agency, particularly across display, social and video.
- Work closely with Digital centres of excellence across areas such as search engine marketing, app marketing and ad technology.
- Manage campaigns end-to-end and independently with digital agency, coordinate a portfolio of 20 or more digital campaigns across relevant markets and channels.
- Monitor delivery, pacing, quality and performance, ensuring campaigns are executed accurately and in line with agreed objectives and KPIs.
Local Marketing:
- Support local digital marketing initiatives across candidate, hirer and app-user segments to drive meaningful outcomes and achieve marketing OKRs.
- Provide responsive and reliable support for ad-hoc digital marketing tasks, ensuring local teams are well equipped and unblocked in their day-to-day marketing operations.
- Facilitate regular touchpoints between local and regional teams, sharing insights, resolving operational issues and maintaining strategic alignment.
- Contribute to a culture of continuous improvement by sharing learnings, effective practices and performance insights across the wider digital marketing community.
Qualifications:
- At least 5 years' experience in digital marketing, ad operations, media buying, media planning and/or media technology platforms, with a proven track record managing large-scale, mixed-channel campaigns and independently delivering 10+ digital campaigns across display, video and social.
- Strong grasp of media strategy and how planning drives campaign performance and business outcomes, backed by hands-on experience setting up and managing campaigns on platforms like Meta, YouTube and TikTok.
- Solid performance-analytics skills to spot drivers, diagnose issues and recommend practical fixes, using tools such as a CDP, GA4 and Looker Studio to build insights and enrich customer profiles for omnichannel marketing.
- Experience partnering with specialist teams across search, mobile, app marketing, performance ops and ad technology, with a proven ability to collaborate across functions, markets and seniority levels while juggling multiple priorities.
- Strong attention to detail, operational rigour, and clear communication skills to explain complex concepts to non-experts.
- Sound problem-solving skills, commercial judgement and a proactive approach to clearing blockers.