Description
The Salesforce Marketing Operations Lead will play a pivotal role in enhancing engagement across both customer segments of the marketplace, hirers and candidates, through innovative omni-channel marketing strategies powered by deep Salesforce Marketing Cloud expertise.
This role bridges the gap between marketing strategy and technical execution, combining hands-on Salesforce Marketing Cloud mastery with a strong grasp of campaign management platforms to bring marketing automation to life.
Responsibilities:
- Collaborate with stakeholders to understand business requirements and act as a technical consultant throughout the campaign planning process, ensuring solutions are fit for purpose and scalable.
- Build, test, deploy and continuously optimise multi-step campaigns and journeys in SFMC using advanced AMPscript and SSJS, and oversee campaign go-live processes and post-launch maintenance to ensure sustained performance.
- Work with technology teams to ensure seamless integration between systems, including Salesforce Marketing Cloud (SFMC), Salesforce CRM and downstream activation channels via AppExchange partners.
- Serve as a role model within the functional team by driving innovation and maintaining a deep understanding of the evolving technology landscape, emerging trends and new channels of engagement.
Qualifications:
- A bachelor's degree from an accredited university.
- 5+ years' hands-on experience across Salesforce Marketing Cloud modules, including Automation Studio, Query Studio, Journey Builder, Data Views, Mobile Connect, Tracking Reports, Audience Builder, CloudPages, Data Extensions and Mobile Push.
- Strong proficiency in SFMC scripting languages, including SSJS and AMPscript.
- Proven experience integrating across the Salesforce ecosystem (including platforms like Databricks) and working with APIs to connect systems.
- Solid HTML/CSS skills for email development and troubleshooting.
- Demonstrable analytical skills, with the ability to translate data into meaningful customer insights.
- Demonstrable project management skills, with familiarity with tools like Jira, Monday.com or Confluence desirable.
- Experience partnering with third-party vendors (AppExchange partners) to build custom, API-driven flows that enable bi-directional data flow is strongly desirable.
Additional Information: At SEEK we offer:
- Annual Performance Bonus Plan
- Support of flexible hybrid working, including a mix of office and work from home days depending on your role.
- Paid and unpaid leave benefits including Personal Flexi Days
- The opportunity to work from anywhere for up to 4 weeks per financial year
- SEEKer Support, a confidential service that offers employees up to six sessions with a mental health professional of your choice