Description
Job Overview
We are seeking a Web Strategy and Optimization Manager to lead our web experience as a strategic growth platform. You will set the strategy for how our web estate earns attention, converts intent, educates customers, and contributes pipeline and revenue.
Key Responsibilities
Primary Accountability
Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation.
What You Will Own
Web Strategy and Development
- Develop and execute the strategy and roadmap for our web estate, tied to commercial outcomes.
- Define the platform's purpose and audience stages.
- Prioritize investments and retire underperforming assets.
- Establish the operating rhythm for intake, prioritization, delivery, measurement, and iteration.
Conversion and Growth
- Own conversion performance end-to-end.
- Run a continuous experimentation program.
- Optimize the full customer journey.
- Partner with demand generation on campaign landing experiences and lead quality.
Content and Search
- Own search strategy across SEO, AEO, and GEO.
- Build technical, structural, and content foundations for discoverability.
- Collaborate with teams to create web content that ranks and converts.
- Track share of visibility in target categories.
User Experience and Customer Experience
- Advocate for users within the business.
- Conduct continuous research and feedback loops.
- Improve usability, accessibility, and performance.
- Extend the experience beyond acquisition.
Technology and Execution
- Own the web technology stack and roadmap.
- Make build, buy, and partner decisions.
- Manage agency and contractor relationships.
Data and Measurement
- Define the measurement framework for the web estate.
- Build instrumentation and attribution.
- Analyze data to inform decisions.
- Provide regular performance updates to the business.
Requirements
- Significant experience owning a commercial web estate in B2B technology, SaaS, or FinTech.
- Track record of measurable commercial improvement.
- Expertise in conversion rate optimization and experimentation.
- Strong understanding of search and AI-driven answer engines.
- Fluency with modern web technology and analytics.
- Experience leading cross-functional teams.
Nice to Have
- Experience with agile methodologies.
- Knowledge of accessibility guidelines.
- Familiarity with marketing automation platforms.
Benefits
- Equity
- Unlimited Time Off Policy
- Annual learning budget
- Home office setup budget
- Parental leave and childcare benefits
- Life Insurance
- Medical, Dental, and Vision contributions
- Flexible Spending Accounts
- 401k Contribution
- Financial Perks
- Pre-Tax transit benefits
Salary
The base salary range for this role is $120,000 - $150,000 + equity and US benefits.