Description
We are seeking a Marketing Automation Specialist to lead smarter Marketo campaigns, streamline marketing automation, and empower teams to turn great content into measurable growth.
The ideal candidate will have 2+ years of hands-on experience with the Marketo platform and be based in Mumbai or Pune.
Responsibilities:
- Manage the uploading of text, graphic, and multimedia content into Marketo templates and campaign programs.
- Demonstrate nimble work habits to produce and launch exceptionally fast and superior automated marketing outcomes.
- Educate and train members of the creative and content teams on how to structure their content to streamline workflow and maximize Marketo's potential.
- Communicate parameters clearly with each individual content contributor and identify how to modify their content if needed.
- Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs.
- Document the timing and assets for each marketing campaign to make it easy for the marketing traffic manager to launch proactive internal communications.
- Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads.
Requirements:
- Bachelor's degree in Marketing.
- 2-7 years of experience in a similar role.
- Marketo campaign setup and program execution.
- Lead lifecycle management.
- Email, landing pages, and forms.
- Tokens and dynamic content.
- Campaign execution efficiency and scaling.
Attributes:
- Demonstrates strong ownership by managing tasks end-to-end and delivering results with minimal supervision.
- Proactively identifies inefficiencies and implements process improvements to enhance workflow speed and quality.
- Communicates effectively with stakeholders at all levels using clear, direct, and collaborative approaches.
- Thrives in fast-paced environments, quickly adapting to changing priorities and business needs.
What's in it for you:
- Competitive salary.
- Hybrid Working Policy (3 days in Mumbai office, 2 days WFH once fully inducted).
- Group healthcare scheme.
- 18 days annual leave.
- 8 days of casual leave.
- Extensive internal and external training.