Description
As a GTM Strategy and Programs Manager at ShipBob, you will own the design, operationalization, and continuous improvement of go-to-market programs that drive pipeline generation, sales productivity, and revenue growth.
You will work closely with Sales, Marketing, Enablement, and RevOps stakeholders to translate strategy into structured programs,then measure and iterate on what works.
Responsibilities:
- Own the GTM program calendar,design, launch, and manage cross-functional programs spanning pipeline generation, new logo acquisition, expansion, and partner motions.
- Partner with Sales leadership to define segment-level plays and operationalize them in Salesforce, Gong, Clay, Claude, or other tools.
- Build program measurement frameworks: define success metrics, instrument tracking in Salesforce and Databricks, and deliver recurring performance readouts to RevOps and GTM leadership.
- Oversee quarterly and annual GTM planning cycles in partnership with Revenue Operations, Finance, and go-to-market leaders.
- Run strategic projects including ICP refinement, territory design, and GTM model evolution.
- Serve as a connective layer between Marketing, Enablement, GTM Engineering, and Sales.
- Support board- and exec-level reporting on GTM program ROI, pipeline health, and strategic initiative progress.
Requirements:
- 3+ years of experience in GTM strategy, Revenue Operations, sales strategy, investment banking, or management consulting.
- Demonstrated ability to take a strategic concept from whiteboard to operationalized program.
- Excellent analytical skills with hands-on experience in Salesforce reporting.
- Exceptional cross-functional communicator.
- High ownership mindset.
- Experience supporting or leading annual planning processes.
- MBA required or strongly preferred.
Benefits:
- Medical, Dental, Vision & Basic Life Insurance
- Paid Maternity/Parental Leave Program
- Paid Holidays & Flexible Time Off Program
- Paid Sick Leave
- Wellness Days (1 day/quarter)
- 401K Match
- Comprehensive Benefits Package