Description
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain, and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high-quality, and empathetic care that the traditional system cannot support.
You will partner with our care teams of prescribers, nurses, health coaches, pharmacists, and dietitians to support patients across preventative health, weight management, and specific women's and men's health conditions.
How we think about marketing
At Euc, marketing is about capturing attention and turning it into real growth.
We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started.
What's next?
We're entering one of our most ambitious chapters yet. Over the next 12 months, we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with the goal of three more markets live by the end of the year.
To get there, we're centralising growth as a function across the international team, building the central engines that let every market scale faster than it could alone. Lifecycle is one of those engines.
About the role (what you'll be doing)
You will own the international lifecycle engine end-to-end: the strategy and the builds that ship it. You won't be starting from a blank page. Strong lifecycle programs already exist in our UK and Australia teams, and your job is to take what works, adapt it for a multi-market international context, and build the central system around it.
Responsibilities:
- Own CRM and lifecycle as a central function across our international markets, from strategy to execution, accountable for activation, adherence, retention, and LTV
- Help scale our established markets (Germany, Canada, Japan) with strategic oversight, finding the next unlock in each program rather than letting it go stale
- Build the lifecycle program for new market launches end-to-end: the flows, the segmentation, the measurement, and the messaging, in time for go-live
- Be channel-adaptive by market. Email leads in some markets; others lead with WhatsApp, SMS, push, or in-app. You will build the right mix for each market rather than forcing one playbook everywhere
- Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them
- Run a measurement framework that proves whether lifecycle work actually moved retention and LTV, not just open and click rates
- Lead a team of local-language copywriters to localise and execute at quality and speed across markets, owning briefing, QA, and delivery
- Partner with the Product Growth Lead and the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is clean
- Own deliverability, list health, and compliance (GDPR and local privacy regimes) across every market we operate in
- Share winning programs and learnings across markets so a win in one place reaches the others quickly
About you (who you are)
You are a lifecycle marketer who has owned a program end-to-end, from strategy to the flows themselves, and you are as comfortable in the data as you are writing the brief. You think in customer journeys, and you reach for retention and LTV framing as easily as channel mechanics.
Requirements:
- 5+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
- Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar also relevant), building flows yourself rather than handing them off
- Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV
- Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbook
- Experience standing up a lifecycle program for a new market or brand, not just operating an established one
- Comfort across several markets at once, and with the ambiguity and deadlines of new launches
- A command of deliverability, list health, and data compliance (GDPR and equivalents)
- Strong written communication. You'd rather send a doc than book another meeting
Why join Eucalyptus?
- Make real impact, fast. We move quickly, build in the open, and learn by doing. You will help deliver real health outcomes for real patients from day one
- Operate at scale. Build and lead lifecycle for one of the world's fastest-growing health companies across multiple countries
- Be supported to grow. Regular feedback, professional development budget, and access to senior operators who will challenge you to get better
- Work with incredible people. High talent bar. No ego. Serious care for the mission
- Global exposure. Access to markets, brands, and categories that would take years to reach elsewhere
Perks and benefits
- Hybrid working (3 days a week in our Old Street office)
- Annual professional development budget
- Equity options so you share in our growth
- 25 days holiday plus bank holidays
- Wellness allowance
- Enhanced parental leave (20 weeks paid for primary carers)
- Fun, frequent socials (our last winter party was in Paris)
- Your own MacBook, setup, and Euc swag