Description
We are seeking a Marketing and Market Research professional to assist in developing a brand plan to achieve business objectives.
Responsibilities include:
- Supporting the development of short and medium-term marketing plans to meet or exceed business objectives
- Managing brand strategy, marketing activities, KOL engagement, and budget management
- Monitoring the local competitive environment to identify business threats and opportunities
- Developing and executing marketing activities to meet brand objectives
- Creating promotion materials to support marketing strategies
- Maintaining and updating brand information and knowledge
- Independently managing budgets for marketing projects
The successful candidate will also lead conversations with different stakeholders to achieve brand objectives, including:
- Developing good communication with the sales department
- Providing ad-hoc support to the sales organisation
- Establishing good relationships with other functions
- Contributing to extra and inter-team collaboration
- Understanding key customers' needs and maintaining good relationships with national opinion leaders and key customers