Description
Help empower global customers to connect to culture through their passions.
StockX has redefined the global marketplace for culture , where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.
The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category , including supply growth, liquidity, demand activation, monetization, and marketplace health.
Key Responsibilities:
Full-Stack Category P&L
- Own revenue, contribution margin, liquidity, and growth targets for your vertical
- Develop annual and multi-year business plans, forecasts, and investment cases
- Allocate resources across acquisition, retention, and engagement to maximize ROI
- Drive pricing, incentives, and promotional strategies aligned to marketplace health
Vertical Strategy & Market Leadership
- Define the long-term category vision, positioning, and competitive differentiation
- Identify expansion opportunities across adjacent segments, geographies, and seller tiers
- Establish scalable supply acquisition and retention strategies
- Continuously assess competitive dynamics and evolving cultural trends
Supply, Demand & Liquidity Engine
- Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
- Ensure balanced marketplace dynamics between supply depth and demand velocity
- Partner with Growth and Marketing to stimulate demand moments and category engagement
- Implement structural improvements that increase conversion, retention, and monetization
Cross-Functional Executive Leadership
- Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
- Partner with Marketing to launch culturally relevant campaigns and high-impact moments
- Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
- Represent your vertical in executive planning, QBRs, and strategic reviews
Team & Organizational Build-Out
- Hire and develop Category Managers and supporting roles as the vertical scales
- Establish operating cadence, reporting frameworks, and performance management systems
- Build repeatable GTM playbooks that can be deployed across additional categories
- Foster a culture of accountability, experimentation, and community authenticity
Ecosystem & Community Stewardship
- Act as the senior face of StockX within your category’s ecosystem
- Build relationships with top sellers, shops, creators, and community leaders
- Ensure platform growth remains culturally credible and aligned with community norms
Requirements:
- 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
- Demonstrated ownership of revenue or P&L-level outcomes
- Proven track record of scaling a vertical, marketplace segment, or new business line
- Strong executive presence and experience influencing cross-functional roadmaps
- Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
- Experienced people leader with a track record of building high-performing teams
- Deep connection to culture-driven or enthusiast categories
Why this role is different: This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.
Salary: $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses.