Description
Compensation
The salary range for this role is $140K – $165K, with equity offered.
About the Role:
We are seeking a Senior Manager of Creative Strategy to drive the creative engine at Hers. The ideal candidate will understand and respect the creative process and be able to tie it back to analytical thinking and metrics.
Responsibilities:
- Own the creative strategy for the Hers brand across performance marketing channels.
- Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs.
- Shape creative that helps women feel informed, supported, and confident throughout their healthcare journey.
- Establish a high bar for creative strategy and briefing.
- Lead a multidisciplinary creative pod.
- Create fast, effective feedback loops across Creative, Growth, and Media Buying.
- Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate.
- Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects products while meeting regulatory requirements.
- Lead regular performance reviews.
- Capture and scale what works by building repeatable creative frameworks.
- Operate confidently within healthcare marketing guardrails.
Requirements:
- A strong portfolio of performance creative that has won at scale on paid social.
- 5+ years of experience in creative strategy, content strategy, or performance creative.
- Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels.
- Deep data fluency.
- Experience managing multidisciplinary creative teams.
- Strong ownership mindset with the ability to move quickly and make decisions.
- Exceptional business acumen.
Nice to Have:
- Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category.
- Experience standing up in-house creative teams.
- Experience adapting and localizing winning creative across international markets.
- Familiarity with UGC and creator-driven production models.
Benefits:
- Competitive salary & equity compensation.
- Unlimited PTO, company holidays, and quarterly mental health days.
- Comprehensive health benefits.
- Employee Stock Purchase Program (ESPP).
- 401k benefits with employer matching contribution.
- Offsite team retreats.